The Internet has become an essential part of our lives. If your business doesn’t have a website then it is difficult to get more customers. Similarly, most of the online businesses now have mobile app along with the website since most of the users are more comfortable using smartphones. In this article, we are going to discuss 5 Mobile Development pitfalls which should be avoided in order to have a profitable business.

Whether it’s Instagram, Facebook or Twitter, all the popular social websites now have a mobile application which is easy to use and can be accessed anytime. The mobile application has played a crucial role in increasing their usage in day to day life. People can post from anywhere and can be in contact with the world all day and night.

5 Mobile Development Pitfalls:

Since mobile app is so important, below are the 5 mobile development pitfalls which need to be taken care of:

1. Inadequate testing: As IT industries are getting to know the importance of an end to end testing, almost every development project has a testing team. Inadequate testing could lead to the bad user experience which in turn can affect the business negatively. The mobile app should be tested thoroughly and specially tested from the performance aspect. When your app has a lot of crashes and issues, it will be uninstalled in no time. Testing team should be given proper requirements so that they can test according to the expectations. Also, beta testing by end users should be carried out to get the best quality.
2. Inappropriate risk and security assessment: This cannot be avoided in case of applications which require payment such as e-commerce apps, banking applications, and social media. If the risk assessment and security are not analyzed properly then gaining the customer trust would become next to impossible. For example, if banking application does not have proper security measures then accounts can be hacked easily and money can be lost. It is bad for the bank image as well as for user experience. Similarly, when social media account is hacked then identity can be used to perform illegal actions which can be disastrous for the society. When we take care of risks and security properly then the customer can shop online with a relaxed mind.
3. Improper support and maintenance after the launch: Story does not end after launching the mobile app successfully in the market. All the top mobile apps right now on the market are those apps which have a strong support and maintenance team at the backend which release better product regularly in order to provide the best user experience. If app maintenance is not proper then it will start losing its customers. It is very important to note down all the complaints after the launch and fix all the bugs as soon as possible. For example, most of the applications in the mobile store have an option to rate and share the feedback. Based on the feedback from the users, issues can be identified and fixed. Bad reviews spread like fire and we wouldn’t want that. There should be a dedicated team which takes care of the application and releases the new versions after it is launched for the first time.
4. Incompatibility with multi-devices: In the era, we have so many different devices to choose from. iPhone, Android, windows, and blackberry are some of the names and then comes their different sizes. A good mobile app is the one which is compatible with multiple devices and provides the equally good user experience. A game which has an awesome UI should look the same on different devices. You can observe that some applications work best on android platform but fails to perform on iOS. In such cases, two different application of the same product is developed according to the os specifications. Also, screen size varies for different devices, the mobile app should have the capability to adjust its resolution based on the screen size and perform at its best. In other words, incompatibility should be avoided and different platforms should be kept in mind while developing the mobile application.
5. Bad marketing: This is the key for making the business successful.We cannot sit back after launching our app in the market and wait for customers to come to us. At the same time if the marketing fails to put an impact on the audience then the product is considered failed. Sometimes a bad product does well in the market just because of good advertising. But it is not always the case. Good advertising of a good product leads to successful business. When you show users what an application can do and in what ways it will be useful for them, it is important that you connect with them and this is possible only when you think from their perspective. There are thousands of similar types of apps but people would use the one they know are good so advertise your app well and get good reviews. With social media in place, good reviews will attract more users. Bad marketing is another pitfall which should be avoided in order to have good sales.

Over to you:

As smartphones are ruling the market, mobile application development industries are blooming as well. At the same time, developing a successful app is a big responsibility in itself. We discussed 5 major mobile development pitfalls which can make an app a success or a failure depending on how we have handled them.